B2B SaaS
Engineered a predictive AI middleware pipeline that analyzes real-time product telemetry to autonomously trigger personalized onboarding interventions, drastically reducing enterprise user churn.
The Operational Friction
Velosite SaaS was acquiring enterprise users rapidly, but their Customer Success team was drowning in reactive support operations. Because they lacked real-time, unified visibility into product usage telemetry, they could not identify which high-value clients were at risk of churning until it was too late. Manual "health-check" routines were painfully inefficient, requiring CS reps to dig through siloed Mixpanel dashboards, while generic, static email drip campaigns were being completely ignored by frustrated accounts. The manual latency between a user experiencing platform friction and a CS rep reaching out was costing the company significant recurring revenue.
The Architecture Blueprint
We deployed an intelligent, event-driven retention architecture that bridges the gap between raw data and customer communication. The system ingests raw product usage telemetry (clicks, feature adoption rates, session durations) directly via secure webhooks into a centralized vector environment.
A custom pipeline continuously analyzes this behavioral data against historical churn patterns. When the system detects a "drop-off signature"—for instance, a user failing to configure a core integration within 48 hours of account creation—it autonomously triggers a hyper-personalized intervention. The middleware queries an LLM to generate a highly specific, context-aware message offering an exact solution to the user's friction point. Simultaneously, it pushes a fully compiled diagnostic brief into the Customer Success team's internal Slack channel, ensuring human reps only step in when high-touch intervention is mathematically necessary.
The Tech Stack
Cobra
Kuber Nets
AMS
Lamma
Client Testimonial
"Before this deployment, our CS team was constantly putting out fires and reacting to churn after the fact. Stackgrid didn't just build a basic integration; they built an intelligent infrastructure that actually predicts user friction in real-time. It completely automated our health scoring and allowed our team to focus purely on high-level strategy instead of manual data digging. Our retention metrics transformed entirely."
Aman Patel
Director of Customer Success

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